The World Day for Cultural Diversity for Dialogue and Development was established in 2002 by the United Nations General Assembly, to promote awareness of the importance of intercultural dialogue, diversity and inclusion, as well as to combat stereotypes to improve understanding and cooperation between people of different cultures.

This international day seeks to take action on the great values of cultural diversity:

  • Raise awareness of the importance of intercultural dialogue, diversity and inclusion.
  • Getting all of us to commit to and support diversity through real gestures in our day-to-day lives.
  • Combat polarisation and stereotypes to improve understanding and cooperation between people of different cultures

 

Cultural diversity is very important in driving development, not only economically, but as a way of enriching people’s lives. In addition, it is a key element to reduce poverty and achieving the goal of sustainable development. Therefore, cultural diversity has a positive potential and represents a unique complement to creating solutions that allow coexistence in natural and social environments.

 

Cultural diversity as a business advantage:

 

When included as part of the business strategy, cultural

diversity is an initiative that can offer multiple benefits. These include making the company more innovative, productive and sustainable. The following are some of the advantages that cultural diversity can bring to your company:

 

  1. Talent source:

 Diversity is a source of diverse talent; it attracts and retains it. Managing this plurality correctly means valuing differences as strengths, allowing cultural competencies to be recognised as part of learning and professional experience. In addition, it makes it possible to unleash the potential of talented profiles with great potential but who might have experienced discrimination.

 

   2. Creativity and innovation:

Cultural diversity empowers creation; reinforces the collaboration between the different work teams, facilitating the achievement of complex and innovative solutions. The fact of having people from different origins and conditions in a workforce offers the opportunity to communicate with other cultures, and to exchange new ideas and knowledge.

These diverse experiences and viewpoints foster creativity and innovation. Both are very useful tools for the company to understand and know how to address the needs of its target audience.

 

   3. Improvement of reputation:

Achieving differentiation from the competition and promoting uniqueness is today a key aspect of the strategy of any company. And one way to do that is through diversity. Increasing cultural diversity in the business strategy improves the perception of the company by its different interest groups (employees, customers, suppliers, collaborators, etc.). This has a positive influence on its reputation and appreciation by society.

 

4. Higher productivity:

Including diversity in the work environment has a direct impact on the company’s operating results. The satisfaction of those who integrate it and its employees will afterwards lead to a greater commitment.

All of the above develop from economic benefits. Globalisation represents great challenges, and given the expansion of the market, companies depend more and more on their transactions with different countries. Therefore, knowing how to properly manage cultural diversity is essential to obtaining a competitive advantage in a global market.

 

5. More growth and economic development

Culturally diverse teams report higher growth. Studies that show that diversity has a positive impact on the economic development of the company. The Best Companies to Work for are characterised by having inclusive organisational cultures that promote equality.